Global Wi-Fi Council Announces Air 2.0 — Now With Ads

In a move that experts are calling “the final boss of monetization,” the Global Wi-Fi Council (GWC) today announced the rollout of Air 2.0, a new initiative that introduces advertisements directly into breathable air.

According to the GWC’s press release, the program “seamlessly blends oxygen molecules with premium branded experiences,” allowing users to inhale “up to three targeted ads per breath.” Early adopters report the air tastes faintly of citrus, capitalism, and regret.